Becoming a sanctuary for regenerative living in the Pyrenees
Minds & Mountains is an eco lodge in the Pyrenees, offering accommodation and transformative experiences through deep connection with nature. Known for its sustainable practices, including organic meals and personal transformation activities, the hosts envision the space evolving into a “showroom” for regenerative living and working.
The horizon is to inspire tourists, companies, and local communities to go beyond sustainability, embracing regenerative practices that nurture systemic change. By positioning itself as a hub for creativity, conscious action, and bioregional transformation, Minds & Mountains aims to attract organizations and individuals ready to engage in this shift.
However, when connecting with our team, the communications and brand did not fully capture its gifts and medicines, limiting its potential to draw organizations seeking to transition from sustainability to regeneration. Minds & Mountains seeks to clarify its essence, define its regenerative value, and learn to tell its story in a way that mobilizes regenerative tourism.
Against that background, re:storied was tasked with rebranding, offering co-design and copywriting support, and developing the website.
OUR PROCESS
At re:storied, Regenerative Branding is a coaching-led and relationship-driven journey.
We don’t start with a website or a visual identity. We are here to co-create the right conditions for the project’s essence to come online. That is why we begin with the inner landscape from which the true message can grow.
We designed the branding journey as an immersive experience into the heart, soul, and horizon of the client.
We shaped the brand coaching as a DNA-like thread between Minds & Mountains’ inner world and the outer manifestation of their gifts; between holding space for their transformation and expressing it through branding and storytelling, and the web presence that naturally emerges; between who they are today and who they are called to become as part of the place they steward.
OUR FLOW
Following an ecological approach to client development and branding, re:storied has designed the coaching process as a landscape of transformation, just like the client’s eco lodge.
We started the first session “at the portal” — a liminal gateway into the client’s inner microcosm. It’s at that re:storied portal that all ingredients needed to reflect the Minds & Mountains’ unique Regenerative Brand DNA emerged: the brand world they are called to bring to life.
THE JOURNEY
The re:storied signature: creative transformation design
A seasoned approach
We worked with Minds & Mountains’ energy of the ecological succession phase and season. Our service package consisted of different time horizons and adapted service packages to guide the client toward embodying regenerative tourism stewardship.
A spacious horizon
The start of our journey was an exploration of the aspirational microcosm of the client – the world they want to inhabit and invite guests into. At the horizon, the client became an elder, holding wisdom for others to make their dreams come alive.
A fractal dynamic
We ensured the coaching topics nurtured our client’s growth in embodying their posture as spaceholders for transformative experiences. To support this growth, we wove various threads through exercises, reflections, and movements between the sessions.
THE IMPACT
The branding journey in the words of Minds & Mountains founders Mikkel Larsen and Dorothea Lorenz.
(SUMMARY)
Minds and Mountains is a sanctuary for regenerative living in the Pyrenees. It is a space for tourists and teams to immerse themselves in the beauty, power, and renewing capacity of nature.
Minds & Mountains is more than an eco-lodge: it is an invitation to take a step back to see what really matters in life and work. So that dreams can come alive.
Grounded in Hygge philosophy, hosts Mikkel and Dorothea invite guests to rediscover what it means to be in awe, to live the simple pleasures of life – with more health and happiness.
THE DREAM
Minds and Mountains is a sanctuary for regenerative living in the Pyrenees. It is a space for tourists and teams to immerse themselves in the beauty, power, and renewing capacity of nature.
Following an ecological approach to client development and branding, re:storied has designed the coaching process as a landscape of transformation, just like the client’s eco lodge.
We started the first session “at the portal” — a liminal gateway into the client’s inner microcosm. It’s at that re:storied portal that all ingredients needed to reflect the Minds & Mountains’ unique Regenerative Brand DNA emerged: the brand world they are called to bring to life.
THE ROOTS
Reconnecting to what we have lost
Minds & Mountains is rooted in Nordic life philosophy, local pagan traditions of the Pyrenees, and diverse influences from global wisdom traditions. The hosts hold space for honoring and practicing – often lost – indigenous European cosmologies as much as contemporary regenerative design.
Experiential Touchpoints:
- Regional wisdom sessions exploring local myths, stories of place, and seasonal rituals.
- Collaborations with Catalan and European networks of regenerative tourism and culture.
THE ROLE
Holding space for transformation through nature
The Minds & Mountains hosts are stewards, facilitators, and spaceholders of personal and collective transformation through nature. They also serve as facilitators of conversations and community-building around regenerative hospitality and tourism in the Pyrenees, weaving local partnerships and modeling new forms of cultural and ecological flourishing.
Experiential Touchpoints:
- Architecture and interior design tuned to guests’ diverse journeys, welcoming those in transition, search, or celebration.
- Partnerships with local producers, healers, and changemakers.
- Acting as a hub, as an embodied example for regenerative tourism in the bioregion.
THE VIBE
A friendly Partner in Transition
The hosts cultivate a posture of awe, simplicity, and conscious action. They encounter guests like a friend with more (relevant) life experience, helping you find your way again. A movement from inner stillness to seeing clearly which direction our energy wants to move toward. It resonates with travelers seeking depth, professionals needing rejuvenation, and locals yearning for authentic reconnection.
The archetypal roles to embody are:
- Mountain Hermit: stillness, altitude, perspective, endurance
- Wild Explorer: curiosity, threshold-walking, vulnerability
- Ecosystem Weaver: narrative alchemy, relational patterning, worldview bridging
- Threshold-Bearer: holding edges, paradox, dissolving binary constraints
- Healing Companion: restore balance, release tension, increase vitality
Experiential Touchpoints:
- Communicating from the posture of a wise friend, giving a hand, and showing the space of the possible.
- Social media storytelling that evokes wonder and grounded inspiration.
- Soundscapes, imagery, texts, and events that reflect the archetypal energies that are present, signaling that guests are likely to have rich, diverse experiences.
THE ROOTS
Regenerative Tourism is about finding our place in the space of transformation
The story of Minds & Mountains is a story of reconnecting to nature, to place, to the deepest personal and collective purpose. Through both the physical design of the place and the programmes, the regenerative touristic offer bridges the gap between vision and action. Their touristic narrative develops what it means to find and experience our place in life – through our body, our work, our story.
Experiential Touchpoints:
- The story shared through website, visits, and the hosts’ presence, as a living example of the narrative on tourism.
- Participation in conferences around regenerative tourism and hospitality
SENSATIONS
Trust in Deep Green
| Sense | Expression |
| Look | Mountain silhouettes, soft natural light, tactile materials, muted earthy tones with mineral and woody highlights. |
| Sound | Silence, wind, flowing water, birdsong, wood crackle, human laughter. |
| Taste | Fresh, juicy, earthy, diverse, nourishing, light — flavor as connection to the Earth. |
| Smell | Pine, sage, cedar, mountain air, wood smoke, soil after rain. |
| Feel | Warm, grounded, harmonizing, spiritually renewing. Textures of wool, clay, wood, and stone. |
| Inspiration | Local myths, alchemy of transformation, symbolic guardians — Deer (gentleness and renewal) and Falcon (vision, clarity, freedom). |
| Symbols | The deer as a protector of the forest, of our life as entangled participant in nature and community; the falcon for clearsight over the life path ahead |
Use of Language
Minds and Mountains’ language reflects a mix between simply beautiful poetic metaphors and a clear, Nordic structure and pragmatism.
- Natural: Words, metaphors, examples, and stories from nature
- Invitational: inviting and teasing rather than persuasive language
- Sensorial: sensory and spatial expressions: landscapes, edges, thresholds, textures
- Relational: approachable, practical, and friendly. Grounded in real-world examples rather than philosophical language.
Color Palette
THE IMPACT
The branding journey in the words of Minds & Mountains founders Mikkel Larsen and Dorothea Lorenz.
